What is the difference between marketing a service versus a product


The very fact that a product can be’dropped on your foot’ and is made in some sort of production facility, whereas a service often can not be seen and is co-created in the customers facility, means there is a big difference.

This article from industry expert Mike Blumberg aims to throw some light on the topic:
Mastering the Fundamentals of Successful Service Marketing

However it would be interesting to hear other peoples opinions

Grace Gilling edited question